Biz Smarts – Expert Advice

Joe Reeves, President & CEO of Smile Business Products Inc. has been chosen as an expert who’s advice will periodically be posted in the Sacramento Business Journal under the Biz Smarts section.

Question: What is the most common mistake small businesses make when evaluating their tech priorities?

Answer: “Not educating themselves on new technologies that can improve their businesses. Proactive education will improve implementation both in terms of technical expertise and the resulting capital investment”.